Titulo Estágio
When and How to Contact your Customers?
Áreas de especialidade
Sistemas Inteligentes
Local do Estágio
CMS - CISUC
Enquadramento
Telecommunication companies have vast amounts of information pertaining to their customers. Sources of information include, but are not limited to: Call Detail Records, which contain information about the success of the call, as well as duration, caller and receiver; access to telecom antennas; interactions with routers (assuming the company is also a ISP provider); data transfers; etc.
This information can be used to optimize a wide variety of aspects related with operations and customer service. In the scope of this proposal we are primarily interested in determining the best time to contact customers and the best channel of contact. For instance: Should we contact a specific customer during working days or during the weekend? And at what time of the day? Should it be through a phone call or through an email? Should we call customers just after they finished a call, independently of the time of the day? Or maybe we should call them while they are driving, assuming they usually make and receive calls while driving…
Objetivo
The main goal of this work is to design, implement and validate data science and machine learning models that allow the prediction of the best way and method to contact customers.
Plano de Trabalhos - Semestre 1
1 - Review of literature.
2 - Requirements and Use Case Definition
3 - Exploratory Data Analysis
4 - Framework Design
5 - Writing of the intermediate report
Plano de Trabalhos - Semestre 2
6 - Framework Implementation
7 - Analysis of the results
8 - Framework Refinement
9 - Validation of the results
10 - Scientific Article with the main results
11 - Writing of the thesis
Condições
This work will be conducted within an industry research project between CISUC and Altice Labs. The work is to be conducted at the CMS laboratories of CISUC. A workplace will be provided as well as the required computational resources.
There is a possibility of the student being awarded a scholarship (Bolsa de Investigação para Licenciado) for at least 6 months. The scholarship will follow the Fundação para a Ciência e Tecnologia (FCT) monthly stipend guidelines.
Observações
Supervised By
Penousal Machado
Nuno Lourenço
Orientador
Penousal Machado / Nuno Lourenço
machado@dei.uc.pt 📩