Titulo Estágio
Identity in Motion: animated visual identity for Teatrão
Local do Estágio
DEI
Enquadramento
Communications for contemporary cultural institutions require flexible and dynamic visual identity systems, so that a broad public can be reached and heterogeneous programming can be promoted. Teatrão is the theatre company responsible for the programming of Oficina Municipal do Teatro in Coimbra, including visiting performances, concerts and education services. The company also creates its own original pieces and is engaged in community projects in the region. Due to this complex and varied programming, the visual identity of Teatrão necessarily includes several sub-identities that are aimed at different audiences and as such must have distinct characteristics while remaining complementary and coherent with the main Teatrão brand. This project will focus on one of these sub-identities which it will renew and develop it into a new design that uses motion graphics to create an animated visual identity.
Objetivo
The objective of this project is to create a visual identity for one of the special areas of Teatrão’s programming. The design will focus on creating motion graphics that can be used as content to share on social networks, the company’s website, and for projection and display in the venue itself. The exploration of the possibilities of creating a moving identity system constitute an important part of this project. The design should consider typography, colour, texture, pattern and must have a conceptual aspect. While the focus is the creation of motion graphics, the system should be shown to function across a full range of digital and printed media. The typographic system must be capable of dealing with technical information such as the announcement of information about events, yet should also have an expressive and entertaining character capable of communicating the emotional register of the content. In order to achieve these objectives, the research phase of the project should include the close examination of both historical and contemporary motion graphics and dynamic typography.
Plano de Trabalhos - Semestre 1
1. Meeting with contacts at Teatrão in order to select the sub-identity that will. be the subject of the work.
2. Research on the subjects of visual identity, motion graphics and dynamic typography.
3. Creation of concept and general approach for the visual identity.
4. Exploration of typographic and graphic elements for the visual identity.
5. Studies for applications of the identity system, such as posters, flyers, website banners.
6. Studies and storyboarding of the animated graphics.
7. Writing of the first half of the thesis and preparing the presentation of work for the intermediate defence.
Plano de Trabalhos - Semestre 2
1. Presentation of the proposed identity and animations to Teatrão.
2. Finalisation of the core of the visual identity.
3. Development of refined print applications such as: programme, desdobrável, print advertisements, t-shirts, products etc.
4. Development and production of the motion graphics.
5. Finishing of the written thesis.
Condições
n/a
Observações
N/a
Orientador
Paul Hardman
phardman@dei.uc.pt 📩